The Nancy & David Wolf Holocaust & Humanity Center celebrates its “Stand With Me” Awareness Campaign, which has inspired our community to stand with our mission of ensuring the lessons of the Holocaust inspire action today. This awareness campaign shares the story of local Holocaust survivor Zahava Rendler, who asks Cincinnatians to stand with her against antisemitism and hate.
The Nancy & David Wolf Holocaust & Humanity Center launched the awareness campaign on International Holocaust Remembrance Day (January 27), which is also the fourth anniversary of the organization’s move to Union Terminal. Through compelling videos, billboards, digital and social media content, and interactive programs, this campaign has reached tens of thousands of individuals since its launch in January.
On January 27, we launched the video campaign on YouTube, TikTok, Facebook, Instagram, and LinkedIn. Leveraging a toolkit with action language to empower the biggest brands and organizations in Cincinnati to “stand with us” on International Holocaust Remembrance Day, we secured social media partnerships with iconic organizations including Cincinnati Museum Center, the National Underground Railroad Freedom Center, City of Cincinnati, the University of Cincinnati, and many more. The video and social campaigns resulted in more than 50,000 digital impressions across platforms.
The Nancy & David Wolf Holocaust & Humanity Center earned robust media coverage starting in January, which resulted in more than 22 media stories and articles. The Total Potential News Reach — the number of unique viewers — of the media coverage was more than 10.4 million.
Billboards across the region featured Zahava Rendler’s quote that says, “I survived the Holocaust. I don’t want my past to become my grandchildren’s future.” The billboards reached millions of travelers on I-71, I-75, and Norwood Lateral in January and February.
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In February, more than 300 people attended a “Conversation with Zahava Rendler” at Union Terminal. Zahava Rendler was born Golda Feuerberg in Stryi, Poland on March 30, 1941. Rendler and her family hid in an underground bunker until her parents decided it was too dangerous and sent her to live with a Polish woman. The woman, fearing she would be discovered, placed Rendler in a convent where she survived and was found by her father. Rendler shared her story and lessons and discussed her views on the recent rise in antisemitism and what we can do to fight hate and prejudice.
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The campaign will continue throughout 2023 with new outdoor murals located throughout the region, additional programs, and more learning opportunities for the community.
ABOUT THE NANCY & DAVID WOLF HOLOCAUST & HUMANITY CENTER
The Nancy & David Wolf Holocaust & Humanity Center exists to ensure the lessons of the Holocaust inspire action today. Located at Cincinnati’s historic Union Terminal, the organization impacts more than 2.5 million people every year through digital and in-person events, museum tours, educational experiences, social media, and virtual content. From Australia to India, individuals from more than 25 countries and 30 states engage with our mission. For more information, visit WWW.HOLOCAUSTANDHUMANITY.ORG.